Advertising on Facebook

The amazing growing popularity of Facebook is not an issue any more, the popular website dispelling fears that it wont last by signing up over 40 million users.

Facebook has now overtaken MySpace as the largest social network in the UK and now international marketers are realizing this is a viable commercial channel.

Facebook now offers a targeted advertising solution entitled Facebook Flyers which come in both basic and pro versions.

Facebook Flyer Basic operate on a pay per view basis while flyers pro work on the more popular pay per click

Anyone can create a flyer (ie an advertisement) and have it served to any segment of the Facebook membership based on geographical location, interests, gender, age and many other segmentation attributes.

Unfortunately the interface is not so developed and the minimum investment is $50 with limited statistics. This is promised to change with additional features and tools being added in coming months.