Search Media Optimization

Social media optimization (SMO) is a range of tactics for generating publicity through social networks, communities and web2.0 websites.

Stratecig SMO include adding creating Applications for Social Networks such as Facebook, Orkut, MySpace and LinkedIn. Once created and deployed the SMO strategy is to promote this directly inside the social network environment and through tratidional SEO and Web2.0 Activities.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.